Dashboard

KJ, every client is in onboarding so nothing gets formally flagged, but Fire Alarm Guys is the fire to put out today: $716 spent, zero leads, 71% through cycle against a 30-lead guarantee, so audit the lead form and pixel before end of day and refresh creative if the form checks out. Biggest looming guarantee risk after that is Supreme Shine Auto Detailing at 3 leads on a 50-lead promise (15% pace, day 12 of 30), likely under-budgeted and needs a spend bump plus audience test now. The win is Newton Self Storage already at 154 leads at a $4 CPL against a 30-lead target, and Great West Graphics is right behind at 96 leads at $10, so we should lock those winning creatives as controls before scaling.